Magazine On-line [spring 2007]
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Around the Campus

students in the lab
Juniors Brent Roach, left, and Curtis Boyd give a demonstration in Brown Science Center for high school students attending Transylvania’s annual Science Day in November.

Sony executive Steve Banfield '90 keynotes Science Day

Steve BanfielsSteve Banfield ’90, whose career has taken him from IBM, NCR, Microsoft, RealNetworks, and now to Sony, returned to Transylvania in November for Science Day to talk with high school students about the value of a science degree from a liberal arts institution.

“I tried to articulate how the liberal arts education at Transy, combined with a computer science major like mine, can create graduates with a unique blend of highly marketable skills,” Banfield said. “People who can excel at the intersection of art and science, in areas like the growing game development field and digital special effects for film and television, are much in demand. As video game sales exceed movie industry box office revenues, it’s become an area constantly in need of talented people.”

Banfield, who completed an MBA degree at Harvard University, is senior vice president and general manager, Sony Connect, Inc., Los Angeles, which provides digital music, video, and e-book downloads for Sony devices and produces award-winning PC media creation applications with titles such as Sound Forge, Vegas, and ACID Pro.

He worked in computer programming at IBM’s Lexington facility while still a Transy student, then held positions at NCR in Atlanta and at Microsoft, where he was program manager for multi-media systems for Windows 95. After earning his MBA, he joined RealNetworks, where he helped grow the company’s user base from 30 million to 285 million, before joining Sony.

Transy’s annual Science Day attracts high school students from central Kentucky to take part in presentations, including laboratory experiments and demonstrations, and explore career opportunities based on biology, chemistry, computer science, mathematics, and physics.

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